Forms of Printing used in Advertising

Hand etching 

There are not any examples of hand etching used in modern day advertisement campaign as their main use if for art and a type of decoration. Many watch companies’ use hand etching to decorate their watches such as Rolex, they use this form of printing to make personal messages or pictures, and they also use it for a form of brand recognition for their company.

Intaglio

Intaglio printing is not just to create art or to document a moment in time; it was also used to produce American dollars. This is a brilliant way of printing due to the in-depth detail it created. This also meant that it could not be copied as easily due to the fine art of intaglio printing.

 A famous iconic symbol of an example of the intaglio printing is the making of the monopoly man, this logo for a worldwide famous game of monopoly. The logos job is to give an example of the type of person you will become when you have won the game, happy, rich and above everyone else.

Screen Print

The screen printing technique is used to advertise the movies as the twilight saga, they has screen printed their movie motion on bed sheets. This is sold as movie merchandise, but they also can be advertisement as they are sold on many websites and super stores such as k-mart. Even though majority of the people buying this product with be a fan of the film this is a very good thoughtful way of advertisement due to people walking past it displayed in the shop or look at id surfing on line.

Wood Cut

This way of printing media is not used in advertisement due to it being expensive and requires a lot of skill. The art of the wood cutting is used in other types of media such as Japanese books; this form of printing is a traditional art of the Japanese culture which has been around for hundreds of years. This method is used to tell a story and since then the art of wood cut printing has protest and formed into other uses such as art work.

Lithography; Mechanical Letterpress

This is not used in advertisement, but instead used as a form of decoration on invitations or celebration card. This is due to its old fashion form of how people believe it is used and what decoration it carries. If a brand used this method in their advertisement campaigns the public might be lead to believe that they carry the same value and connation as the old fashion ways of the printing. This would be really bad for brands such as Topshop due to the reputation they want to hold by being a young, quirky and up to date store.

Gravure

Gravure printing process is used in much different brand advertisement due to it easy ways of processing the media types and putting the graphics onto bottles and jars. Such brand as Askeys dessert sauces, they use this type of printing to make the design on their bottles look fresh and attract children to use them. They uses this as a form of advertisement due to it is the design on the front of the product which sell the product to the buyer, it has to stand out from the crowd on the shelf.

Screen Process; digital Photography

Photography is the most common uses of advertisement that is out there at the moment, it is very popular with fashion brands due to it capturing the type of clothes as it is selling and the atmosphere which comes from it. One of the most famous fashion photography is the campaign from Burberry 2009-2010 this is due to getting new fresh models witch advertise themselves and the product. Such famous actors as Emma Watson and Rosie Huntington-Whiteley these actors have stared in worldwide film such as Harry Potter and Transformers 3, these enhances the brand as the photography techniques is suggesting that the brand is selling the life style as well as the clothes.

Laser Printing

The laser printing is not used in direct advertisement, but is to advertise the brand product in a shop or online to prove that the brand is imaginative and up to date. Brands such as Nike use this technique to decorate their trainers, the type of printing also help advertise mixed gender in the brand as some of the designs show a feminine side which may attracted girls which otherwise not even touch the brand which is associated with the laddish culture.

Inkjet

The form of inject printing is not widely known as a form of advertisement but instead as a form of artwork. This method continues from the type of media as photography and painting technique but this technique it printed differently. The laser printing creates a finished type of effect as it changes the texture and feeling which helped the form of work holding more depth this final work is finished by printing it on canvas, silk or any other types of material. 

Desktop Publishing (DRP)

This publishing technique is not used in any form of advertising or media technique as the use of it is only help complete the pre-production stage or the day to day running of any type of company. It helps complete work and show people what kind of work they have complete with the way they have got there.

Digital screen printing

This digital printing technique is not used in professional advertisement campaign to it being associated with being a cheap and is technique to get the information you need in the form of pictures or text. The idea of this technique it to help document work you have completed, this is to show other people or prove you technique in to complete different stages of work.