Who are the target audience?
My target audience for the Digipack is an age range from 18-30 years which include male and female. The target audience will be in many different occupations such as teachers to media enthusiasts, I range this very wide due to the amount of people how can relate to the music do to it having a bit of everything include such as political situation and relationship problems. ‘Got no money in my pocket, when I’m goin’ out, I’m feeling disconnected and my cards have been rejected’
The audience would like to be provided a platform for live music. They like to be informed about the news, interesting documentaries and different advice relevance to young adults. The target audience are big fans of popular music; they are media savvy people and are on trend with what is happen with music. They live on their mobile phone and life is just a text, tweet or status update away.
The music that they would be interested in would include music from a good classic band/artist such as the Gorillaz, Helpless Blues and Flobots, video boy album will fit well with this music brackets and target audience due to the similarity of the lyrics with the backing music.
This shows that the two artist have similar fans and target audience, I know this due to it appearing on Amazon as frequently bought together making Amazon produce a special deal.
The type of TV the target audience appreciates is shown on the Channel 4 website, this page shows how they are interested in The Simpsons and The Big Bang Theory. I know this because of the sistisics of the age range of 16-34, a range similar to the one which is put on the Video Boy album.
The target audience would also be interest in buying items from the apple store; their target audience is also similar to the Video Boy by it being that the main percentage of the iPhones sold is bought by 15-34 year olds similar to the music audience.
Concerning the films which would interest the target audience would be films such as The Pirates of the Caribbean 4, which is recommended by The Vue over 18 screenings provided by the cinema. The cinema offers this deal to give adults showings of great films for in a more grown up environment, to enjoy the peace and quiet of an adult only audience.
The website also shows a countdown of the Radio 1 big weekend; this shows the connection of the target audience I have been looking into.
What expectations do they have of the Digipack?
The target audience expects creativity and inspirational artwork on their digipacks, this is due to the way of design that is shown on the albums such as the Flobots which is very popular with the target audience which will be interested in buying the album like Video boy.
Radio 1 Target audience
Kiss Target audience
Capital FM London Target audience
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