I believe that the Digipack design I have created is very well suited to the brief we were set. The initial brief was to create a character to represent the artist, this character needed to be flexible enough so it could be included in videos and on promotional print forms; this brief got continued into creating a Digipack for the artist including his ‘video boy’ song. I started this by creating a character which was different and eye catching, the aim was to get as many people interested in the album to increase the sales and the popularity of the artist.
After finalizing on a character I started work on the Digipack, I did this by firstly creating a cover, in my early work I focused on the idea of creating a backdrop of a city at night which included a human figure in the centre. I imbedded this idea in the album cover but improved it to make sure that I understood how the different colours would affect the look of the character and righting I would put on top of it. I controlled this by editing the colours of the photo to make it darker so the audience could clearly see the bright could right I put on the cover. The colours of the righting include a set of three, I did this by with each line I wrote it had a different colour, this finished off by being the colours yellow blue and red. I thought that the colours would help bring continuity to the Digipack, I believe this was a good chose as it linked the artwork and righting together, in my feedback people thought this worked well.
I kept the theme of the colours running through the whole of the Digipack, this was included in the background of the back cover. The colours helped create a background to hold a list of songs and lyrics of a song in the album. I believe this continuity of the Digipack helps the audience to connect with the artist as it shows how he has thought of different connections throughout the album process. Including the front part of the Digipack I have designed the back cover, lyric page and the place for the CD. The back cover included the name of the songs, a picture of the artist, bar code, html of his website and details of his production company, this helps make the Digipack more real for the audience helping the vibe of the artist showing he is a very professional person. I am really pleased with the way the Digipack has come out the final piece looks amazing, I say this because I feel the colours blend really well making sure that the audience captures the artistic side of it making sure it attracts the correct target audience.
I controlled my time management by making sure I kept a log of work, writing down the completion of work each lesson to keep on track of what I have done. Additionally I make sure I kept a to do list which included all the required project items, when I was finished I ticked of the activity, if I started to think that I was behind with any piece of work I would set a target date of completion for a few task to get them finished quickly.
The image construction on this album artwork carries a 70’s theme, with bold colouring and sharp imagery, the main character I created for this cover is unique and holds a story of its own by the way it is created out of stories from newspapers. The textures creating this character really stand out from the background, the newspaper textures is rough and misshaped, this represents the artist due to the imperfection of his big hair and unshaven face. The title of this album is very informal, using lower case capitals showing how the artist and the music are very approachable and down to earth, it shows how he is a relaxed character, not showing the importance of the proper use of English grammar. All this contributes to the understanding of how I have represented the character Video Boy; it shows a normal boy expressing his feelings through news headlines, he shows his sophistication by the details of his suit but his relaxed character using lower case letters and bold colours.
The Audience feedback on this Album was very positive I asked a few peer members in my class their thoughts on the album. They expressed their opinion on the eye catching colours on the album, they felt that this was very unique and how buyers would be drawn to the colour scheme of the yellow, blue and red, very happy colours. Other feedback included feedback on the Video Boy Character, giving feedback on how unusual the character is but how it works well will the intriguing background and the message it sends to the audience about the message of the music and information on the artist. The one negative feedback I did receive from my peers is that they were concerned on the dark colour of the background, this person expressed that they felt that it could send a unhappy message to the audience about the darkness of the music which would put come people off buying the album.
I believe I have met the requirements to get the target audience interested in the album. I believe this album shows the youth of the artist, expressing the love to show his feelings and disappointments of society today. It helps connect with the public due the amount of people today who want to understand the world, music helps express this and Andy Mallen music expresses this concern. I help show the artist views on this album by the expressive character I created using newspaper headlines. I continued showing the artist views by the conation of the dark background and street theme, a very raw representation on how this music goes back to basics of just a man lost, using music to find himself again. A idea which many the artist target audience relates to due to the time of the finding their first jobs and going off to a new city to study.
In this album cover I made a big statement on society today, the newspaper creating Video Boy shows the world we live in today, full of headlines and breaking news but who is doing anything about the world disasters? Video Boys is a character representing the disasters of the world, using music to try and expresses his feelings just him singing. I showed this on the album cover by showing the character walking through a dark alley, waking to find his voice in the world. I believed I did well to show this in the album cover, but I believe I should have added the representation of music in this imagery; I could have done this by adding in a guitar to show the rawness of the music and its message.
To conclude I believe making this Digipack has built my artistic skill greatly, It has shown me that there are other ways around not being able to draw such as using collage techniques and creating items out of different material. This project had been a great success as I am very happy with the final product I have produced, it looks very professional and I believe it has met the brief exactly. The range of colours and textures has brought this Digipack to life which has made this eye catching for the audience as it is completely different to anything on the market at the moment. This is a very good quality Digipack, showing a wide range of features including a lyric page and a place for the CD. This is fit for the current market as people want to get more involved with the music and artist, the Digipack allows them to learn the songs and find out more information about the artist by being given the address for the artist web page. The quality of the Digipack it very high due to the amount of thought which has gone into it, it includes a lot of different information on the pack as well as the amount of colours and the use of images on the CD cover, the target audience will be very impressed with this pack. I have learnt a lot about the process of creating a Digipack, I now understand how the designers try and create a CD cover which represents the songs and the connotation on the artist, this process has made me become a lot more creative as it has made think of new ideas and ways to develop them.
Overall I have managed the project well and developed my ideas using new approaches to solving problems, one example of this is when I found it hard to draw the characters I made them using the PC, play dough and Newspaper. I believe I did enough research for this project as I have create a product which fits the brief, work well with the message of the artist and the connotations on the song lyrics. The research helped me a lot with the final design of my Digipack due to the images I found which inspired me to connote the lonely look of the cover, it shows the artist trying to find himself and the message he represents, this message is in the song lyrics. The item which I am most please with is the end product of the Video Boy character as it shows a good representation of all the message which creates the album. If I could do this project again I would make sure I asked more question when I met with the Artist, I would have like to know a bit more about his beliefs rather than searching through his music to find them, if I ask him about his believes of political issues and the recession I could have resulted in a stronger message which I could have shown more on the front cover.
The Audience feedback on this Album was very positive I asked a few peer members in my class their thoughts on the album. They expressed their opinion on the eye catching colours on the album, they felt that this was very unique and how buyers would be drawn to the colour scheme of the yellow, blue and red, very happy colours. Other feedback included feedback on the Video Boy Character, giving feedback on how unusual the character is but how it works well will the intriguing background and the message it sends to the audience about the message of the music and information on the artist. The one negative feedback I did receive from my peers is that they were concerned on the dark colour of the background, this person expressed that they felt that it could send a unhappy message to the audience about the darkness of the music which would put come people off buying the album.
I believe I have met the requirements to get the target audience interested in the album. I believe this album shows the youth of the artist, expressing the love to show his feelings and disappointments of society today. It helps connect with the public due the amount of people today who want to understand the world, music helps express this and Andy Mallen music expresses this concern. I help show the artist views on this album by the expressive character I created using newspaper headlines. I continued showing the artist views by the conation of the dark background and street theme, a very raw representation on how this music goes back to basics of just a man lost, using music to find himself again. A idea which many the artist target audience relates to due to the time of the finding their first jobs and going off to a new city to study.
In this album cover I made a big statement on society today, the newspaper creating Video Boy shows the world we live in today, full of headlines and breaking news but who is doing anything about the world disasters? Video Boys is a character representing the disasters of the world, using music to try and expresses his feelings just him singing. I showed this on the album cover by showing the character walking through a dark alley, waking to find his voice in the world. I believed I did well to show this in the album cover, but I believe I should have added the representation of music in this imagery; I could have done this by adding in a guitar to show the rawness of the music and its message.
To conclude I believe making this Digipack has built my artistic skill greatly, It has shown me that there are other ways around not being able to draw such as using collage techniques and creating items out of different material. This project had been a great success as I am very happy with the final product I have produced, it looks very professional and I believe it has met the brief exactly. The range of colours and textures has brought this Digipack to life which has made this eye catching for the audience as it is completely different to anything on the market at the moment. This is a very good quality Digipack, showing a wide range of features including a lyric page and a place for the CD. This is fit for the current market as people want to get more involved with the music and artist, the Digipack allows them to learn the songs and find out more information about the artist by being given the address for the artist web page. The quality of the Digipack it very high due to the amount of thought which has gone into it, it includes a lot of different information on the pack as well as the amount of colours and the use of images on the CD cover, the target audience will be very impressed with this pack. I have learnt a lot about the process of creating a Digipack, I now understand how the designers try and create a CD cover which represents the songs and the connotation on the artist, this process has made me become a lot more creative as it has made think of new ideas and ways to develop them.
Overall I have managed the project well and developed my ideas using new approaches to solving problems, one example of this is when I found it hard to draw the characters I made them using the PC, play dough and Newspaper. I believe I did enough research for this project as I have create a product which fits the brief, work well with the message of the artist and the connotations on the song lyrics. The research helped me a lot with the final design of my Digipack due to the images I found which inspired me to connote the lonely look of the cover, it shows the artist trying to find himself and the message he represents, this message is in the song lyrics. The item which I am most please with is the end product of the Video Boy character as it shows a good representation of all the message which creates the album. If I could do this project again I would make sure I asked more question when I met with the Artist, I would have like to know a bit more about his beliefs rather than searching through his music to find them, if I ask him about his believes of political issues and the recession I could have resulted in a stronger message which I could have shown more on the front cover.
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